As a marketing professional in the industry for over 20 years, there are few things more exciting than seeing the best and most talented creatives stretch themselves to create compelling adverts and marketing campaigns for the entertainment industry. Concepts that cut through the noise and make you feel something.
That’s why I'm excited to be stepping up to the plate as this year's chairperson of Promax Africa, the longest-running entertainment industry awards on the continent!
It’s a milestone year for Promax Africa. If you’re a reader of Variety, you’ll know that Promax recently announced its ambitious transformation into the Global Entertainment Marketing Academy of Arts & Sciences (GEMA).
This forward-thinking move signals that what we think of as entertainment has evolved, encompassing new industries, more platforms and different formats. This is something I can relate to as I crossed over into the business of streaming myself earlier this year.
I’m a strong believer that to grow, you need to embrace change, and for this reason, I am excited about what GEMA means for the entertainment industry, internationally and here in Africa.
In the spirit of embracing change, this year, for the first time, the Promax Africa 2024 Conference & Awards will be held at The Tryst in Woodmead, one of the coolest venues in Johannesburg. It’s the last event under the Promax brand name before we transform into GEMA, and there are a few exciting changes to the usual format as we celebrate our best and brightest!
I look forward to seeing you all there.
Gina x
