Get ready to dive into the hottest panel discussion of the year: Digital, meet TV - we’re talking broadcast, streaming and everything in between - marketed on digital, effectively and what that actually even means. Sure, they’re both on screens, but if marketing content on digital is so obvious, why isn’t it easier? And why do we need to master digital now more than ever?
This panel is all about breaking down those digital walls. We’ll dig into why digital is a non-negotiable for our campaigns today, what makes digital in Africa totally unique compared to the rest of the world and - most importantly- what actually makes for good digital content.
You’ll get the scoop on how to embrace digital platforms with confidence, learn how to get feedback that helps you pivot like a pro, and even deal with that weird feeling of not seeing your work “on air.” Trust us, there’s science behind the scenes, and we’ll help you figure out what to look for, what to ask, and how to manage it all without stressing! Leading us into this brave new world are some absolute heavyweights:
Aviv Weil – the digital evangelist who made waves at FCB and Meta, now schooling everyone, as co-founder of WeilCo, on mastering the story-first digital journey.
Bianca Sibiya – marketing maven with creds at Ster-Kinekor and Kwese, now heading up The Fixer Coalition, solving digital dilemmas across fintech, fashion, broadcast, and more.
Zanele Matlala – the YouTube lead for Africa at Google, who brings her draws on her research analyst experience at DStv and beyond to help us get real about the future of video content.
This power panel is in the expert hands of our Promax Africa 2024 chairperson, Georginah Machiridza, who’s gone from marketing DStv channels to leading the charge at Showmax, Africa’s favourite streamer!
This year is all about change, and this panel is your ticket to cracking the code of digital. Get ready to rethink, relearn, and get brave with your digital game. 🔥💻📺 Let’s make it happen!
20 award-winning years in the ad game & Aviv's still smiling. Optimist, technophile, lover of baseball hats & digital, Aviv is a firm believer there's no problem creativity can't solve. From his humble beginnings at some of the finest ad agencies in Miami, Chicago, San Francisco, New York, London & his beloved hometown of Joburg, to leading Meta’s creative division in Africa for close on a decade, Aviv lives to turn on the lights to the power of digital creativity. Today he spends his days alongside his incredible wife & co-founder at WeilCo*, as Digital Creative Coach & Executive Creative Advisor to some of South Africa’s most admired CMO’s, brands & ad agencies, helping their teams amplify their digital creative superpowers.
Bianca Sibiya is obsessed with fixing content related challenges and designing long term solutions- her passion for combining culture lead strategies to grow brand communities, leverage platforms to drive marketing efficiencies for teams, brands and agency partners is now critical to connect with the Next Gen of customers.
As recent Head of TikTok Africa Operations- her ability to drive aggressive platform adoption (platform education), accelerate user bases (communities) by working closely with media companies and creators, fostering a vibrant content ecosystem (content) that both entertains and educates. Her unique skill set in leveraging the creator economy offers brands the opportunity to connect with next-gen consumers, ensuring their marketing strategies are both impactful and future-proof.
As a solve, she founded The Fixer Coalition, to develop help her clients leverage her deep understanding of the African market and her 15+ years of digital and content marketing experience across fintech, tech, media, and broadcast sectors in SSA.
Zanele Matlala is a marketing and digital expert leading YouTube strategy at Google across Africa. She empowers Google's clients to build their brand presence and connect with audiences on the platform. With extensive experience in the media industry, Zanele has held roles at MultiChoice, Ramsay Media, JacarandaFM, and Kagiso Media, among others.Her expertise is grounded in three degrees, including a Master's in Strategic Management from the University of the Witwatersrand. Her dissertation, "The Role of Brand Positioning in Growing and Sustaining SMEs in South Africa," reflects her deep understanding of brand strategy.Beyond her professional achievements, Zanele is an avid runner who has conquered numerous marathons, including the Comrades Marathon, 2 Oceans marathon and a 161km ultramarathon.
With over 20 years’ experience in broadcast and entertainment marketing, Georginah Machiridza launched the DStv Compact and Access brands and brought to life celebrated global sporting events such as the FIFA World Cup and Rugby World Cup. She led the go-to-market campaigns for Trackers and Shaka Illembe, and is driving Showmax’s ambitious, award-winning marketing campaigns to be the No.1 streaming service in Africa. She holds an MBA from University of Cape Town.
